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About Us•
We believe that the first months of parenthood should be enjoyable not stressful, and not nearly as exhausting as many parents experience. With the right information and some simple tools, you can quickly learn to calm any crying and help your baby sleep much longer. We also believe that many parents are suffering unncessary sleep deprivation, with older babies and toddlers who are not sleeping through the night. Night-waking can usually be solved in less than a week, and the whole family will really benefit from a full night's sleep. Recent research has shown that 50% of post-natal depression cases could be resolved if mum gets a full night sleep, as sleep deprivation is so closely linked to depression. So there is a very compelling reason for teaching babies to sleep as soon as possible.
Louise discovered Dr Harvey Karp's incredible book 'The Happiest Baby' when Jack was 8 weeks old. The book's techniques were very effective at calming Jack's crying and helping him learn to sleep through the night. Louise and Matt used the same techniques with Tom, which they found great for calming his crying from reflux, as well as helping him sleep through the night by 7 weeks old.
And new baby Ben is not only getting to use Dr Karp's techniques, but lots of lovely wraps and merino night-wear from The Sleep Store! Jack and Tom are both great sleepers and happily share a bedroom lit up by several . Ikaboo night-lights! Louise and Matt are delighted to bring the world's best baby sleep solutions to Australasian parents through this website. The Sleep Store's product range is sourced from around the world, and includes many multi-award winning sleep solutions.
We are members of the Australasian Sleep Association and the Infant & Nursery Products Association of Australian. In addition The Sleep Store is a member of the Auckland Chamber of Commerce.
Louise's background is in senior retail management, including Channel Productivity Manager at Telecom and General Manager Retail at Hallensteins. She holds a Bachelor of Arts in Psychology and Education, and a Post Graduate Diploma in Business Administration. Matt's background is a variety of roles with the Accident Compensation Corporation and the British Medical Assn. He holds a Master of Arts in Philosophy.
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TestimonialsI went in and turned on the white noise and she was asleep in a matter of minutes! I turned it down a little and she slept for another 2 hours! magic!" Tracey GuaranteeWe pride ourselves on our excellent delivery, no fuss returns policy and excellent service. Shipping
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The Sleep Store was established in 2006 as a one stop shop for tired parents. Our aim is to provide solutions to calm crying, settle newborn babies, and help babies and toddlers sleep through the night. 
