{"title":"Pregnancy Pillows","description":"\u003cp\u003eSupport your bump, back, hips and knees with a specially designed pregnancy pillow so you can get a more restful comfortable sleep.  Check out the range of shapes and find one that suits.\u003c\/p\u003e","products":[{"product_id":"purflo-luna-pregnancy-pillow-summer-sand","title":"Luna Pregnancy Pillow - Summer Sand","description":"Pregnancy can make getting comfortable feel harder than it used to. From around 28 weeks, side sleeping is recommended for your baby’s health and wellbeing. The Purflo Luna Pregnancy Pillow is thoughtfully designed to help you settle into a comfortable side-sleeping position. \u003cbr\u003e\u003cbr\u003eDesigned to gently support your body as it changes, the Purflo Luna Pregnancy Pillow helps you relax and rest more easily at every stage - so you can feel comfortable and cared for, day and night.\u003cbr\u003e \u003cbr\u003eWhy you’ll love it:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSupport for your bump – a softly sculpted panel helps ease pressure as your body grows\u003c\/li\u003e\n\u003cli\u003eRelief where you need it most – 5-point support for your back, hips, knees, and ankles\u003c\/li\u003e\n\u003cli\u003eComfort all night long – breathable, soft fabrics that help you stay cool and cosy\u003c\/li\u003e\n\u003cli\u003eLong-lasting support – ideal for feeding time or supervised tummy time after baby arrives\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cdiv\u003eFor comfort that grows with you, from pregnancy to life with your baby.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eIncludes - \u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eLuna Pregnancy Pillow\u003c\/li\u003e\n\u003cli\u003eTravel\/storage bag\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e","brand":"Purflo","offers":[{"title":"Summer Sand","offer_id":48782755987700,"sku":"PF-LPP-SAND","price":139.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/PF-LPP-SAND_zoom_1.jpg?v=1782524853"},{"product_id":"purflo-luna-support-pillow-minimal-grey","title":"Luna Support Pillow - Minimal Grey","description":"Pregnancy comes with enough to think about, especially when it comes to sleep. From around 28 weeks, side sleeping is recommended to support healthy circulation for you and your baby, but staying on your side all night isn’t always easy. The Purflo Luna Support Pillow gives you the reassurance and support to rest on your side more comfortably, at every stage of pregnancy.\u003cbr\u003e\u003cbr\u003eIt’s designed to support your back and help you maintain a comfortable side-sleeping position, helping you to rest easier and feel more confident. And that’s not all, it also:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eEases pressure – Supports knees, feet, neck, head and ankles so you can sleep more peacefully\u003c\/li\u003e\n\u003cli\u003eRelieves back and hip strain – helps you feel more comfortable\u003c\/li\u003e\n\u003cli\u003eOffers ongoing support – perfect for pregnancy, recovery and feeding\u003c\/li\u003e\n\u003cli\u003eKeeps you cool and comfy – soft, breathable fabrics for a restful night\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003eIncludes - \u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eLuna Support Pillow only (pregnancy pillow sold separately)\u003c\/li\u003e\n\u003cli\u003eTravel Bag\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e","brand":"Purflo","offers":[{"title":"Minimal Grey","offer_id":48782756151540,"sku":"PF-LSP-GY","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/PF-LSP-GY_zoom_1.jpg?v=1782524852"},{"product_id":"purflo-luna-support-pillow-summer-sand","title":"Luna Support Pillow - Summer Sand","description":"Pregnancy comes with enough to think about, especially when it comes to sleep. From around 28 weeks, side sleeping is recommended to support healthy circulation for you and your baby, but staying on your side all night isn’t always easy. The Purflo Luna Support Pillow gives you the reassurance and support to rest on your side more comfortably, at every stage of pregnancy.\u003cbr\u003e\u003cbr\u003eIt’s designed to support your back and help you maintain a comfortable side-sleeping position, helping you to rest easier and feel more confident. And that’s not all, it also:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eEases pressure – Supports knees, feet, neck, head and ankles so you can sleep more peacefully\u003c\/li\u003e\n\u003cli\u003eRelieves back and hip strain – helps you feel more comfortable\u003c\/li\u003e\n\u003cli\u003eOffers ongoing support – perfect for pregnancy, recovery and feeding\u003c\/li\u003e\n\u003cli\u003eKeeps you cool and comfy – soft, breathable fabrics for a restful night\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003eIncludes - \u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eLuna Support Pillow only (pregnancy pillow sold separately)\u003c\/li\u003e\n\u003cli\u003eTravel Bag\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e","brand":"Purflo","offers":[{"title":"Summer Sand","offer_id":48782756249844,"sku":"PF-LSP-SAND","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/PF-LSP-SAND_zoom_1.jpg?v=1782524851"},{"product_id":"purflo-breathe-pregnancy-pillow-minimal-grey","title":"Breathe Pregnancy Pillow - Minimal Grey","description":"\u003cdiv\u003eThe Purflo Breathe Pregnancy Pillow provides essential support to aching backs, knees, hips and ankles. We know that growing a baby can sometimes be uncomfortable and prevent you from getting a good nights sleep! We are so happy to have the Purflo Breathe Pregnancy Pillow's here so you can treat yourself to some much needed relief!\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003ePurflo have reinvented the traditional pregnancy pillow with this revolutionary new design. It combines ergonomic shaping and luxurious breathable materials. Created using in-depth consumer research, the Breathe Pillow features our signature 3D spacer mesh and silky soft interlock jersey cotton providing the ultimate comfortable maternity pillow. Super versatile this design can be used as a back support, feeding cushion and as a baby support cushion for tummy time. Awesome value! \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eErgonomic design\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Breathe Pregnancy Pillow features an ergonomic shape, designed to provide complete support and comfort for a more restful night’s sleep during pregnancy. The 3D spacer mesh provides full breathability around the bump area and has ultra soft jersey cotton interlock throughout.\u003c\/p\u003e \u003cp\u003eWhen used as a back support cushion during pregnancy or after birth, the ergonomic design follows the natural contours of a Mums back.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSuper supportive\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Purflo Breathe Pregnancy Pillow is the next step up from a traditional pregnancy pillow. Rather than a traditional sausage-shaped construction, this features a central 3D spacer mesh panel that follows the natural shape of an expectant Mum. The top and bottom of the pillow are curved to support the head, hips, knees and ankles in all the right places.\u003c\/p\u003e \u003cp\u003eIf used regularly from the start of the second trimester, pregnancy pillows can encourage baby to naturally get into the optimum position for birth.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFor Mum and baby\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Breathe Pregnancy Pillow can also be used beyond pregnancy to provide support during the feeding process. Added support during feeding can be particularly beneficial to C-Section Mums and can take painful pressure of their stomachs and backs.\u003c\/p\u003e\n\u003cp\u003eThe contoured shape of the Breathe Pregnancy Pillow makes an excellent back support cushion beyond the maternity stage and feeding baby. It can also be used to help support baby during tummy time, helping baby develop strong neck and shoulder muscles and promote motor skills.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold; font-style: italic;\"\u003eDue to its bulky size, this product is not eligible for our gift wrapping service.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Purflo","offers":[{"title":"Minimal Grey","offer_id":48782758314228,"sku":"PF-PPP-GY","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/2_-_Breathe_Pregnancy_Pillow_grey.jpg?v=1782524851"},{"product_id":"purflo-breathe-pregnancy-pillow-hazel","title":"Breathe Pregnancy Pillow - Hazel","description":"\u003cdiv\u003eThe Purflo Breathe Pregnancy Pillow provides essential support to aching backs, knees, hips and ankles. We know that growing a baby can sometimes be uncomfortable and prevent you from getting a good nights sleep! We are so happy to have the Purflo Breathe Pregnancy Pillow's here so you can treat yourself to some much needed relief!\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003ePurflo have reinvented the traditional pregnancy pillow with this revolutionary new design. It combines ergonomic shaping and luxurious breathable materials. Created using in-depth consumer research, the Breathe Pillow features our signature 3D spacer mesh and silky soft interlock jersey cotton providing the ultimate comfortable maternity pillow. Super versatile this design can be used as a back support, feeding cushion and as a baby support cushion for tummy time. Awesome value! \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eErgonomic design\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Breathe Pregnancy Pillow features an ergonomic shape, designed to provide complete support and comfort for a more restful night’s sleep during pregnancy. The 3D spacer mesh provides full breathability around the bump area and has ultra soft jersey cotton interlock throughout.\u003c\/p\u003e \u003cp\u003eWhen used as a back support cushion during pregnancy or after birth, the ergonomic design follows the natural contours of a Mums back.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSuper supportive\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Purflo Breathe Pregnancy Pillow is the next step up from a traditional pregnancy pillow. Rather than a traditional sausage-shaped construction, this features a central 3D spacer mesh panel that follows the natural shape of an expectant Mum. The top and bottom of the pillow are curved to support the head, hips, knees and ankles in all the right places.\u003c\/p\u003e \u003cp\u003eIf used regularly from the start of the second trimester, pregnancy pillows can encourage baby to naturally get into the optimum position for birth.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFor Mum and baby\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Breathe Pregnancy Pillow can also be used beyond pregnancy to provide support during the feeding process. Added support during feeding can be particularly beneficial to C-Section Mums and can take painful pressure of their stomachs and backs.\u003c\/p\u003e\n\u003cp\u003eThe contoured shape of the Breathe Pregnancy Pillow makes an excellent back support cushion beyond the maternity stage and feeding baby. It can also be used to help support baby during tummy time, helping baby develop strong neck and shoulder muscles and promote motor skills.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold; font-style: italic;\"\u003eDue to its bulky size, this product is not eligible for our gift wrapping service.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Purflo","offers":[{"title":"Hazel","offer_id":48782758478068,"sku":"PF-PPP-HZ","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/PF-PPP-HZ_zoom_1.jpg?v=1782524851"},{"product_id":"purflo-breathe-pregnancy-pillow-luxe-white","title":"Breathe Pregnancy Pillow - Luxe White","description":"\u003cdiv\u003eThe Purflo Breathe Pregnancy Pillow provides essential support to aching backs, knees, hips and ankles. We know that growing a baby can sometimes be uncomfortable and prevent you from getting a good nights sleep! We are so happy to have the Purflo Breathe Pregnancy Pillow's here so you can treat yourself to some much needed relief!\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003ePurflo have reinvented the traditional pregnancy pillow with this revolutionary new design. It combines ergonomic shaping and luxurious breathable materials. Created using in-depth consumer research, the Breathe Pillow features our signature 3D spacer mesh and silky soft interlock jersey cotton providing the ultimate comfortable maternity pillow. Super versatile this design can be used as a back support, feeding cushion and as a baby support cushion for tummy time. 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Rather than a traditional sausage-shaped construction, this features a central 3D spacer mesh panel that follows the natural shape of an expectant Mum. The top and bottom of the pillow are curved to support the head, hips, knees and ankles in all the right places.\u003c\/p\u003e \u003cp\u003eIf used regularly from the start of the second trimester, pregnancy pillows can encourage baby to naturally get into the optimum position for birth.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFor Mum and baby\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Breathe Pregnancy Pillow can also be used beyond pregnancy to provide support during the feeding process. Added support during feeding can be particularly beneficial to C-Section Mums and can take painful pressure of their stomachs and backs.\u003c\/p\u003e\n\u003cp\u003eThe contoured shape of the Breathe Pregnancy Pillow makes an excellent back support cushion beyond the maternity stage and feeding baby. It can also be used to help support baby during tummy time, helping baby develop strong neck and shoulder muscles and promote motor skills.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold; font-style: italic;\"\u003eDue to its bulky size, this product is not eligible for our gift wrapping service.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Purflo","offers":[{"title":"Luxe White","offer_id":48782758707444,"sku":"PF-PPP-LUXEWT","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/luxe_pillow_3.jpg?v=1782524848"},{"product_id":"purflo-breathe-pregnancy-pillow-magical-garden","title":"Breathe Pregnancy Pillow - Magical Garden","description":"\u003cdiv\u003eThe Purflo Breathe Pregnancy Pillow provides essential support to aching backs, knees, hips and ankles. We know that growing a baby can sometimes be uncomfortable and prevent you from getting a good nights sleep! We are so happy to have the Purflo Breathe Pregnancy Pillow's here so you can treat yourself to some much needed relief!\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003ePurflo have reinvented the traditional pregnancy pillow with this revolutionary new design. It combines ergonomic shaping and luxurious breathable materials. Created using in-depth consumer research, the Breathe Pillow features our signature 3D spacer mesh and silky soft interlock jersey cotton providing the ultimate comfortable maternity pillow. Super versatile this design can be used as a back support, feeding cushion and as a baby support cushion for tummy time. Awesome value! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eErgonomic design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Breathe Pregnancy Pillow features an ergonomic shape, designed to provide complete support and comfort for a more restful night’s sleep during pregnancy. The 3D spacer mesh provides full breathability around the bump area and has ultra soft jersey cotton interlock throughout.\u003c\/p\u003e\n\u003cp\u003eWhen used as a back support cushion during pregnancy or after birth, the ergonomic design follows the natural contours of a Mums back.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuper supportive\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Purflo Breathe Pregnancy Pillow is the next step up from a traditional pregnancy pillow. Rather than a traditional sausage-shaped construction, this features a central 3D spacer mesh panel that follows the natural shape of an expectant Mum. The top and bottom of the pillow are curved to support the head, hips, knees and ankles in all the right places.\u003c\/p\u003e\n\u003cp\u003eIf used regularly from the start of the second trimester, pregnancy pillows can encourage baby to naturally get into the optimum position for birth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Mum and baby\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Breathe Pregnancy Pillow can also be used beyond pregnancy to provide support during the feeding process. Added support during feeding can be particularly beneficial to C-Section Mums and can take painful pressure of their stomachs and backs.\u003c\/p\u003e\n\u003cp\u003eThe contoured shape of the Breathe Pregnancy Pillow makes an excellent back support cushion beyond the maternity stage and feeding baby. It can also be used to help support baby during tummy time, helping baby develop strong neck and shoulder muscles and promote motor skills.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Purflo","offers":[{"title":"Magical Garden","offer_id":48782758871284,"sku":"PF-PPP-MAG","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/magic_garden_pillow_1_1000px.jpg?v=1782524849"},{"product_id":"sleepybelly-pregnancy-pillow-linen-soft-grey","title":"Pregnancy Pillow - Linen (Soft Grey)","description":"\u003cdiv\u003eThe Sleepybelly Pregnancy Pillow is designed to support your changing body and help you get the restful sleep you deserve during pregnancy. Made from natural latex, the shredded composition allows for moulding to your belly and provides cooling and anti-bacterial benefits. \u003cbr\u003e\u003cbr\u003eThis innovative modular pregnancy pillow system offers targeted support for your bump, back, and hips, helping relieve common pregnancy discomforts such as back pain, pelvic pressure, and hip soreness. The adjustable design allows you to position the pillows exactly where you need them most, supporting comfortable side sleeping — the recommended position during pregnancy.\u003cbr\u003e\u003cbr\u003eUnlike large full-body pregnancy pillows, the Sleepybelly system is compact and flexible, so it fits easily in your bed without taking up too much space. The separate support wedges stay securely in place with an adjustable band, giving you customised comfort that moves with you throughout the night.\u003cbr\u003e\u003cbr\u003eSoft, breathable covers add an extra layer of comfort, helping you stay cool and cosy while you sleep.\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eWhat comes in the box?\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Sleepybelly long back support pillow (case included)\u003c\/li\u003e\n\u003cli\u003e2 x Sleepybelly side-wedge support pillows (case included)\u003c\/li\u003e\n\u003cli\u003e1 x Vacuum seal transport bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan style=\"font-weight: bold;\"\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eMade for comfort.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003eIt has a premium air-layer cover. A removable, breathable and machine washable cover made with a unique bamboo\/polyester blend. Protected with an antibacterial shield to provide you with ongoing quality sleep. The antibacterial fabric has a unique weave and the treatment of fabric means that dust mites and other nasties have a hard time getting comfortable which keeps your pillow fresher and cleaner for longer between washes. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eA versatile pillow designed to stop uncomfortable night's sleep.\u003c\/span\u003e\u003cbr\u003eRemember – you’re sleeping for two. Being pregnant isn't always a comfortable experience, especially when it comes to sleeping. Sleepybelly’s award winning, adjustable dual-support design provides support for your belly, preventing the feeling of being pulled forward, while the back support helps stop you from rolling onto your back. This is why Sleepybelly is considered one of the best pregnancy pillows Australia has to offer.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003ePrevents The ‘Feared’ Back Sleeping Position\u003c\/span\u003e\u003cbr\u003eAfter the first trimester of your pregnancy, experts recommend you avoid sleeping on your back. That advice alone can be enough to keep you hyper-aware of your sleeping positions, stopping you from drifting into a restful sleep. The Sleepybelly pregnancy pillow prevents you from rolling onto your back allowing you to rest both your body and your mind.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eAdjustable Support That Grows With Your Belly\u003c\/span\u003e\u003cbr\u003eYour body changes dramatically from your first trimester to your third trimester. Sleepybelly’s unique design is easily adjustable to provide you optimal support throughout your entire pregnancy. You don’t need to buy multiple pillows for each trimester. The Sleepybelly Pregnancy Pillow is designed to adapt through every stage of pregnancy and post-partum as a feeding pillow.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eConverts To A Versatile Breastfeeding Pillow\u003c\/span\u003e\u003cbr\u003eThe 3-piece adjustable design allows the Sleepybelly to transition from a comfortable pregnancy pillow into a supportive breastfeeding pillow for both the newborn and infant stages. It can be used to support you, the mother, in the side-lying feeding position, or to support your bub while cradle-feeding, football-feeding and more! Unlike other maternity pillows which are single-use, this clever design means you’ll get longer term use out of The Sleepybelly.\u003c\/div\u003e","brand":"Sleepybelly","offers":[{"title":"Linen","offer_id":48795601076468,"sku":"SBL-PP-L","price":149.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/SBL-PP-L_zoom_1.jpg?v=1784081739"},{"product_id":"sleepybelly-pregnancy-pillow-nude-baby-pink","title":"Pregnancy Pillow - Nude (Baby Pink)","description":"\u003cdiv\u003eThe Sleepybelly Pregnancy Pillow is designed to support your changing body and help you get the restful sleep you deserve during pregnancy. Made from natural latex, the shredded composition allows for moulding to your belly and provides cooling and anti-bacterial benefits. \u003cbr\u003e\u003cbr\u003eThis innovative modular pregnancy pillow system offers targeted support for your bump, back, and hips, helping relieve common pregnancy discomforts such as back pain, pelvic pressure, and hip soreness. The adjustable design allows you to position the pillows exactly where you need them most, supporting comfortable side sleeping — the recommended position during pregnancy.\u003cbr\u003e\u003cbr\u003eUnlike large full-body pregnancy pillows, the Sleepybelly system is compact and flexible, so it fits easily in your bed without taking up too much space. The separate support wedges stay securely in place with an adjustable band, giving you customised comfort that moves with you throughout the night.\u003cbr\u003e\u003cbr\u003eSoft, breathable covers add an extra layer of comfort, helping you stay cool and cosy while you sleep.\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eWhat comes in the box?\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Sleepybelly long back support pillow (case included)\u003c\/li\u003e\n\u003cli\u003e2 x Sleepybelly side-wedge support pillows (case included)\u003c\/li\u003e\n\u003cli\u003e1 x Vacuum seal transport bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan style=\"font-weight: bold;\"\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eMade for comfort.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003eIt has a premium air-layer cover. A removable, breathable and machine washable cover made with a unique bamboo\/polyester blend. Protected with an antibacterial shield to provide you with ongoing quality sleep. The antibacterial fabric has a unique weave and the treatment of fabric means that dust mites and other nasties have a hard time getting comfortable which keeps your pillow fresher and cleaner for longer between washes. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eA versatile pillow designed to stop uncomfortable night's sleep.\u003c\/span\u003e\u003cbr\u003eRemember – you’re sleeping for two. Being pregnant isn't always a comfortable experience, especially when it comes to sleeping. Sleepybelly’s award winning, adjustable dual-support design provides support for your belly, preventing the feeling of being pulled forward, while the back support helps stop you from rolling onto your back. This is why Sleepybelly is considered one of the best pregnancy pillows Australia has to offer.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003ePrevents The ‘Feared’ Back Sleeping Position\u003c\/span\u003e\u003cbr\u003eAfter the first trimester of your pregnancy, experts recommend you avoid sleeping on your back. That advice alone can be enough to keep you hyper-aware of your sleeping positions, stopping you from drifting into a restful sleep. The Sleepybelly pregnancy pillow prevents you from rolling onto your back allowing you to rest both your body and your mind.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eAdjustable Support That Grows With Your Belly\u003c\/span\u003e\u003cbr\u003eYour body changes dramatically from your first trimester to your third trimester. Sleepybelly’s unique design is easily adjustable to provide you optimal support throughout your entire pregnancy. You don’t need to buy multiple pillows for each trimester. The Sleepybelly Pregnancy Pillow is designed to adapt through every stage of pregnancy and post-partum as a feeding pillow.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eConverts To A Versatile Breastfeeding Pillow\u003c\/span\u003e\u003cbr\u003eThe 3-piece adjustable design allows the Sleepybelly to transition from a comfortable pregnancy pillow into a supportive breastfeeding pillow for both the newborn and infant stages. It can be used to support you, the mother, in the side-lying feeding position, or to support your bub while cradle-feeding, football-feeding and more! Unlike other maternity pillows which are single-use, this clever design means you’ll get longer term use out of The Sleepybelly.\u003c\/div\u003e","brand":"Sleepybelly","offers":[{"title":"Nude","offer_id":48795601830132,"sku":"SBL-PP-N","price":149.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/SBL-PP-L_zoom_1_56d4bf68-dd2e-48c1-8f21-bb816733126c.jpg?v=1784081739"},{"product_id":"little-bird-brands-merch-poster-purflo-pregnancy-pillow","title":"Merch Poster - Purflo Pregnancy Pillow","description":null,"brand":"Little Bird Brands","offers":[{"title":"A3","offer_id":48796030468340,"sku":"ZL-POSTER-PF-2A3","price":0.0,"currency_code":"NZD","in_stock":false}]}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/collections\/pregnancy.jpg?v=1787879349","url":"https:\/\/www.thesleepstore.com.au\/collections\/pregnancy-pillows.oembed","provider":"The Sleep Store","version":"1.0","type":"link"}