We're honoured to be part of the international Campaign for Wool. We love wool and consider it the best possible fibre for helping families sleep better. We love wool so much we bought woolbabe, an Australian wool sleeping bag manufacturer...so we can take wool sleeping bags to the world!

Our beautiful sleeping bags and woolbabe pyjamas featured in the Golden Shears wool fashion show recently.

Here's some more information about the Campaign for Wool and wool in general.


Live Naturally and Choose Wool

In today’s world, the incredible properties of wool have all but been forgotten.

Few are aware of the incredible properties and versatility of wool and its potential in architecture, interior design, carpet and modern fashion. Here in New Zealand – and around the globe – The Campaign for Wool is reintroducing this proven wonder fibre to a new generation.

Help us spread the word! Learn learn about the Campaign for Wool, educate yourself about the unique properties of wool, join us for wool events, and post your support. As a business you can join artisans, manufacturers, designers, retailers around the country by becoming a Brand Partner.

And of course, next time you purchase carpet, a garment, soft furnishings, bedding or insulation for your home – choose wool.

Hear a word from Prince Charles, Campaign for Wool Patron



The Wonders of Wool

Why Wool? It’s simple.

Natural and renewable – wool is grown not made; every year sheep grow a new fleece. Wool products also use less energy than man-made fibres during manufacture.

Sunsafe – wool has naturally high UV protection.

Flame retardant – wool fibre has a higher ignition threshold than many other fibres and is flame retardant up to 600º C. It also produces less toxic fumes in a fire.

Biodegradable – when disposed of, natural wool fibre takes only a few years to decompose, and with a high nitrogen content, wool can even act as a fertilizer.

Breathable – wool’s natural structure allows it to absorb and release water vapour into the atmosphere, keeping you warm in winter and cool in summer.

Non allergenic – wool is not known to cause allergy and does not promote the growth of bacteria. With microscopic scales, wool fibres can trap dust in the top layers until vacuumed away.

Durable and elastic – wool fibre can be bent 20,000 times without breaking and still have the power to recover and return to its natural shape. Quality wool garments look good for longer.

Easy care – modern wool can be machine-washed; retaining a small amount of natural oil, wool fibre resists dirt and grease.

Multi-Climatic – wool acclimatizes to its surroundings.

Naturally insulating – wool can insulate the home providing and retaining warmth, and reducing energy costs.




Here's some fascinating information on the properties of merino from the Campaign for Wool!

Merino for Performance Activewear

Heat and Moisture Management

Merino fibre has a hydrophobic (water repelling) exterior and hydrophilic (water loving) interior that confer its unique moisture management properties , resulting in enhanced wearer comfort and performance.

In contrast to most synthetic fibres, wool has the capacity to remove large amounts (up to 35% of its own weight) of moisture from the skin surface, before the fibre even begins to feel wet.

A fabric’s ability to allow the transmission of water vapour through its structure will significantly affect the comfort of the wearer. The ability of Merino fabrics to do this surpasses that of synthetics.

The chemical structure of Merino fibre means that it has the ability to absorb and desorb moisture and to gain and release heat depending on the external and internal environment – thus buffering wearers against environmental changes.

As it absorbs moisture, Merino fibre releases a small but perceptible amount of heat. In an apparel or hosiery application this prevents the wearer from chilling in wet, cool conditions. In hot conditions the reverse effect occurs, affording a natural means of buffering the body’s microclimate.


Odour Supression/Ease of care

Body odour arises as a by-product of bacteria, which proliferate in warm moist environments (e.g, when sweat is allowed to remain on the skin for a period of time).

Merino fibre, through its complex chemical and physical structure, resists the development and proliferation of odour to a much greater extent than synthetic materials or cotton.

Merino apparel and hosiery is readily laundered to remove soil or other contaminants of potential relevance to health – and efficient shrink resist processes are employed to enable full machine washability.


UV Protection

UV radiation reaching earth from the sun can have deleterious effects on human health when overexposure occurs.

Merino fibre is a very efficient absorber of potentially harmful UV-A and UV-B radiation.

Fabric construction is also a key determinant of the extent to which textiles will protect a wearer from UV radiation.

Summer-weight Merino garments have been consistently shown to offer a higher degree of UV protection than fabrics constructed of competing materials.