Crywolf

Get little explorers ready for everyday adventures with Crywolf. Proudly designed and tested in New Zealand, Crywolf combines playful style with practical, more sustainably minded design. Discover outdoor and everyday essentials including rainwear, gumboots, backpacks, school bags and lunch bags, featuring fun colours and limited-edition prints inspired by Aotearoa.

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Crywolf Kids’ Outdoor Gear, Bags & Accessories

Crywolf is a New Zealand kids’ brand created to encourage little ones to get outdoors, explore and develop an appreciation for the world around them. Fun, functional and big on style, Crywolf designs practical gear for Kiwi kids and their everyday adventures.

Proudly designed and tested in New Zealand, Crywolf collections take inspiration from the landscapes and colours of Aotearoa, with playful limited-edition prints that kids will love.

Crywolf gear for outdoor adventures

Crywolf is particularly well known for its kids’ outerwear, with practical pieces designed to help families embrace outdoor play through changing weather.

From rain jackets and gumboots to accessories for everyday adventures, the range combines performance-focused features with colourful contemporary styling. Crywolf also focuses on making more sustainably minded choices across its collections.

Whether it’s a wet walk to kindy, weekend adventure or a day exploring outside, Crywolf makes it easier to dress little ones for whatever the weather brings.

Crywolf bags for kindy and school

Crywolf’s practical approach extends beyond outerwear. The range includes bags designed for kindy, school, sport, travel and family outings.

The Crywolf Mini Backpack is sized with preschoolers in mind, while the roomy Knapsack Bag takes inspiration from traditional school bags. There are also Book Bags made using recycled materials with a water-resistant coating to help protect books and homework.

For bigger adventures, the Packable Duffel Bag offers generous storage with multiple compartments for keeping kids’ gear organised.

Why do families love Crywolf?

Families love Crywolf for making functional kids’ gear feel fun. Thoughtful features, durable designs, recycled materials in selected products and distinctive prints combine with a distinctly Kiwi approach to outdoor life.

From rainy-day adventures to school mornings, Crywolf creates practical gear designed to keep up with busy little explorers.