Upstart Distribution

Fill their bookshelf with stories to discover from Upstart Distribution. Explore engaging books for babies, toddlers and growing children, with titles suited to shared story time, bedtime reading, learning and independent exploration. From beautiful picture books to entertaining reads, this collection makes books an enjoyable part of everyday family life.

Skip to results list
3 items
3 items

Sort & filter

3 items
Finding the best picks for you

Shop & earn - rewards with every order

Easy 365 day returns

5 star reviews - shop with confidence

Express Delivery or 30m Click & Collect

Related Articles

We're here to help with free information, advice and support. We offer New Zealand's most comprehensive online baby sleep support service, it's free for any parent to access at anytime.

More articles

Upstart Distribution Children’s Books

Books can be part of family life from the very beginning. From looking at pictures together with a baby to sharing a favourite bedtime story or watching a growing reader discover books independently, reading creates opportunities for connection, conversation and imagination.

The Upstart Distribution collection at The Sleep Store brings together children's books for different ages, interests and stages, making it easy to find something new for your family's bookshelf.

Books for babies, toddlers and growing readers

For little ones, books can introduce the simple pleasure of turning pages, looking at pictures and listening to familiar voices. As children grow, stories offer new opportunities to explore language, characters, emotions, humour and the world around them.

The Upstart Distribution collection includes books suited to babies, toddlers and children, with options for reading together as well as books growing kids can explore more independently.

Keep a few favourites alongside the bed for story time, add books to a quiet play area or pack one into your bag for entertainment while travelling or waiting for appointments.

Make books part of their everyday routine

Regular story time doesn't need to be complicated. A favourite book before bed can become a reassuring part of the evening routine, while books during the day provide a simple screen-free activity families can enjoy together.

Children often love hearing the same story repeatedly, and familiar favourites can sit alongside new books that introduce different characters, topics and ideas.