FAQs from the MooGoo website
What ingredients do you avoid when making a toothpaste?
There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.
We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.
Why doesn’t your toothpaste foam as much as the other brands I’m used to?
For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.
What is Calcium Hydroxyapatite?
Embraced for its superior bioavailability, Calcium Hydroxyapatite enriches toothpaste formulations, promoting remineralisation and strengthening enamel. When looking to formulate a toothpaste with an alternative to Fluoride, the science behind this ingredient left us without doubt. With a track record in preventing cavities and enhancing overall dental resilience, Calcium Hydroxyapatite stands as a champion ingredient in toothpaste formulations.
Why doesn’t your toothpaste taste as minty as the other brands I’m used to?
Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.
Is your Hydroxyapatite Vegan and non-GMO?
Yes, our Moothpaste formula is Vegan and non-GMO.
Can Moothpaste be used on dentures?
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